5 Effective Ways to Repurpose 1 Video 

Maximize your marketing strategy by reusing your videos across multiple platforms

Shooting videos today is so convenient since we all have cameras on our phones. To get the most out of your efforts, you can take 1 final video and use it lots of different ways in your marketing strategy.

The first thing you should do to prepare for your original, longform video, is write a script. It’s best practice to write a script or at least bullet points so you stay on topic. It will also make it easier when it comes time to edit.

If you’ve already written a blog post about the topic, you’ve practically written the script already. You would just need to extract the main points and use a conversational tone. Usually, you don’t want to read it straight from your blog because chances are, it won’t sound natural.

You’ll have to do a few takes to get the inflection and pacing down, but don’t stress too much about it. Remember, you can always edit out the pauses and “um’s.”

On the flip side, you can take your script and turn that into a blog post. The framework is there, so you would just need to expand it a bit, add some examples and you’re off and running.

Once you’re done writing your script, add a few different taglines at the end and record those separately. Here are some examples:

  •  “To find out more, go to (your website).”
  • “Be sure to click the link in the description sign-up for our newsletter so you can receive exclusive online discount codes.”
  • “The first 50 people to buy a (product), will receive a free (free product) and coupon code for their second order.”

Now that you’ve done all your shooting and video editing for your longform video, here’s how you can repurpose that one video and turn it into several other marketing videos.

 

1. Use Sounds Bites From Videos for Social Media Posts

From the full video, choose the best sounds bites within the video. A sound bite is an articulate sentence that concisely summarizes the point you want to make. So, if you want to make a week’s worth of posts, choose 5 sentences or sound bites. You can use 1 or 2 sentences, but no more than that. It will be too long for social media. Choose sound bites your audience will find interesting, valuable and wanting more.

The whole idea is to let people know that you know what you’re talking about, have an example of that expertise, and let them know where they can find out more. And this is when you can use one of those extra taglines you pre-recorded at the end. It keeps the content fresh and intriguing.

 

2. Change the Shape & Look With Video Editing

You can use the same videos or stylize images to cover all or part of your soundbite. You can also use fun text to create and design your own on-brand closed-captioning to give these short social media posts a different look. Also, by modifying them into a square or tall rectangle shape, these posts are ideal for Instagram, Facebook, Pinterest, LinkedIn, Tik Tok and Alignable.

 

3. Create A GIF

You can use the shorter social media posts you’ve created and turn them into GIFs for your e-newsletter. GIFs will not play audio, but you can choose the most important dialog from your sound bites and turn them into graphics. You can edit images together, animate the text and convert it into a GIF. Some videos don’t look good as GIFs because a GIF pulls frames out, so it can end up looking choppy or pixelated and that is no good. Editing photos together is usually the best way to go.

You can also use those GIFs on your SMS texts or headline image on a LinkedIn article.

 

4. Step-By-Step Video Segments

If your video is an instructional video or has any kind of ordered segments to it, you can break the video up into pieces and post them accordingly within your blog. This is great to not only break up content, but it shows people the step-by-step instructions for How-To videos. The blog copy is great for people who are Reader/Writer learners, and the videos are perfect for Visual learners.

 

5. Podcast

You can turn your audio into a podcast. All you have to do is export your video as a mp3 format and you’re done. Be sure to add a tagline that makes sense for your podcast. For example, “Be sure to click the link in the show notes to sign-up for our newsletter so you can receive exclusive online discount codes.” You should also record a separate Cold Open for your podcast. A Cold Open is a catchy headline or teaser that is the first thing listeners hear before your Show Open with Music & Tagline. Next, you add the actual podcast. Finally, add the Show Close & Tag.

 

BONUS TIPS FOR MARKETING STRATEGY:

1. If you record anything on a LIVE Video, you can also apply these same techniques.

2. Make sure to take a video recording of your podcast and then apply these same ideas. If you have a guest or are interviewing someone, you need to get their consent. The best way to do this is to record you asking them for consent and their answer before you begin your podcast. Make sure you save that file separately from the content. This is not legal advice – please contact your lawyer for proper legal verbiage to get consent.

3. Once your video is posted on YouTube or Vimeo, you can embed that whole video onto your website or add it to a LinkedIn article. It doesn’t have to be seen on just one platform.

How Image Vybe Can Help

If you not exactly sure how to repurpose your old marketing videos or if you’d like to, but you have too much on your plate, we can help. Please fill out the contact form below with any questions or inquiries. Also, feel free to learn more about the services we offer by clicking on our Pricing page.

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